1. Scope

This Cookie Policy explains the use of cookies, pixels, tags, local-storage technologies and similar online identifiers on www.boom.com.tr, its language versions and related subdomains operated by  Boom Makina  Ticaret ve Sanayi Anonim Şirketi.

Data controller:  Boom Makina  Ticaret ve Sanayi Anonim Şirketi
Address: Ömerli Mahallesi, Uran Caddesi, No: 30/A, 34794 Çekmeköy, Istanbul, Türkiye
Email: info@boom.com.tr

2. What Is a Cookie?

Cookies are small data files stored on a browser or device when a website is visited.

They may be used to operate and secure a website, remember language preferences, measure performance, personalise content and, where permission has been provided, support advertising activities.

We may also use pixels, tags, SDKs, local storage, device identifiers and similar technologies. References to “cookies” in this Policy include these technologies where appropriate.

3. Legal Basis

Cookies that are strictly necessary to operate the website or provide a service expressly requested by the user may be used on the basis of an appropriate legal ground under applicable legislation.

Non-essential analytics, performance, functionality, personalisation and advertising or marketing cookies will generally not be activated without the user’s consent.

The cookie preference panel provides the following options:

• Accept All
• Reject Non-Essential
• Manage Preferences

Refusing non-essential cookies will not prevent access to the essential parts of the website. However, certain functions such as videos, maps, personalised content or direct communication tools may be unavailable.

4. Categories of Cookies

4.1. Strictly necessary cookies

These cookies are required for the basic operation of the website, navigation, security, network management, load balancing and storage of cookie preferences.

This category cannot be disabled through the preference panel. Blocking these cookies through browser settings may prevent parts of the website from operating correctly.

Examples include:

• Recording cookie consent and preferences;
• Secure session management;
• Form security;
• Prevention of misuse and cyberattacks;
• Server-traffic and load management;
• Maintaining a language or region selection during a session.

4.2. Functional and personalisation cookies

These cookies enable enhanced and personalised website functions.

They may be used to:

• Remember language and country preferences;
• Store video and map preferences;
• Provide WhatsApp or similar communication functions;
• Remember selected products or pages;
• Personalise the user interface.

Where these cookies are refused, certain functions may be unavailable or user preferences may not be remembered during future visits.

4.3. Analytics and performance cookies

These cookies help us understand how visitors use the website and improve its performance.

They may be used to:

• Measure visitor and session numbers;
• Identify the most frequently visited pages;
• Analyse traffic sources;
• Measure page-loading performance;
• Identify errors and usability issues;
• Understand general website navigation patterns.

Services such as Google Analytics may be used for these purposes.

Where reasonably possible, privacy-enhancing settings such as IP masking, data minimisation, limited retention periods and separate controls for advertising functions will be applied.

4.4. Advertising and marketing cookies

These cookies may be used by Boom Makina or third-party advertising providers to:

• Measure advertising performance;
• Track conversions;
• Limit repeated display of the same advertisement;
• Display advertisements that are more relevant to a visitor’s interests;
• Create remarketing audiences;
• Analyse advertising interactions across websites and devices.

The following tools may be used:

• Google Ads conversion and remarketing services;
• Meta Pixel;
• LinkedIn Insight Tag.

These cookies will only be activated where permission has been provided.

4.5. Social-media and embedded-content cookies

Third-party content or communication tools such as YouTube, Google Maps, LinkedIn, Meta and WhatsApp may use cookies or similar technologies.

These services may process data to:

• Display embedded content;
• Play videos;
• Provide map functions;
• Measure social-media interactions;
• Enable direct messaging or communication.

Embedded content may be blocked until the relevant cookie category has been accepted, with an option allowing the user to load the content manually.

5. Services That May Be Used

Provider/Tool	Purpose	Category	Activation
Boom Makina consent-management system	Recording cookie preferences	Strictly necessary	Automatic
Server and security services	Security, load balancing and error management	Strictly necessary	Automatic
Google reCAPTCHA	Form security and prevention of automated submissions	Necessary or functional	During form use and according to the applicable legal basis
Google Analytics 4	Traffic and usage analysis	Analytics	With permission
Google Maps	Maps and location display	Functional/embedded content	With permission or a request to load the content
YouTube	Product and corporate videos	Functional/embedded content	With permission or a request to load the content
Google Ads	Conversion measurement and remarketing	Advertising/marketing	With permission
Meta Pixel	Advertising measurement and audience creation	Advertising/marketing	With permission
LinkedIn Insight Tag	Campaign measurement and audience creation	Advertising/marketing	With permission
WhatsApp/Meta	Direct communication	Functional/social media	When opened by the user or permitted

Whether Google reCAPTCHA or another security service can be classified as strictly necessary depends on its technical configuration and the storage technologies it uses. Where technically possible, it should only be loaded on form pages or when a user starts using a form.

6. Current Cookie List

The current cookie preference panel or cookie inventory incorporated into this Policy will identify:

• Cookie name;
• Provider;
• Whether it is a first-party or third-party cookie;
• Purpose;
• Category;
• Retention period;
• International-transfer status.

Cookies and retention periods may change when third-party providers update their services or new functions are added to the website. The current automatically generated list displayed in the cookie preference panel therefore takes precedence.

7. Managing Cookie Preferences

Users can set their preferences through the cookie panel shown during the first visit.

Preferences may subsequently be changed by selecting the “Cookie Preferences” link in the website footer. Users can:

• View accepted categories;
• Enable or disable non-essential categories;
• Withdraw previously provided permission;
• Save new preferences.

Withdrawing permission prevents the future use of the relevant cookies. Cookies already stored on the device may also need to be removed through the browser settings.

Withdrawal does not affect the lawfulness of processing carried out before withdrawal.

8. Browser Settings

Cookies may also be managed, blocked or deleted through browser settings. Menu names may vary according to the browser and version.

Cookie controls can generally be found under “Privacy”, “Security”, “Site Settings” or “Clear Browsing Data”.

Blocking all cookies through a browser may prevent certain website functions from operating correctly.

9. International Transfers

Providers such as Google, Meta, WhatsApp, YouTube and LinkedIn may process data in countries outside Türkiye.

Such transfers will be conducted in accordance with Article 9 of the KVKK and the transfer requirements and safeguards under other applicable data protection legislation.

Where a provider acts as an independent data controller, its separate privacy and cookie policies will also apply.

10. Retention of Preferences

Cookie preference records may be retained for a limited period to implement user choices and demonstrate Boom Makina’s compliance with its legal obligations.

Users may be asked to renew their choices periodically in accordance with legal or technical requirements.

11. Changes

This Cookie Policy may be updated to reflect changes to the technologies used, the website or applicable legislation.

The updated version becomes effective when published on the website.

12. Contact

Questions relating to cookies or the processing of personal data may be submitted to:

Email: info@boom.com.tr